Our Mission and Core Values

Our Mission:

Provide clients with evidence-based exercise programming that results in better health and strength for a complete life.

Our Vision:

To be a model resistance training business where gym owners and coaches from around the world come for ideas and research opportunities while making Austinites stronger with high-quality, educated instructors.

Who We Are

As coaches, we offer time-efficient, evidence-based resistance training to safely transform our clients into the strongest version of themselves.


Why We Do It

Strength is the currency by which we live our lives and we don’t realize how valuable it is until it is gone.

Core Values

  1. First, do no harm
  2. Respect the body as it’s meant to function
  3. Demonstrate an unwavering commitment to client education and progress
  4. Exceed expectations in our client and professional relationships
  5. Create an environment in which our team can self-direct, innovate, and grow

Experience it for yourself